Microformats and Schema.org

Last update: 23 June, 2016

The Yoast SEO plugin adds some schema.org markup to your pages. It adds it to the following things:

  • Breadcrumbs
    If you’re using the Yoast SEO breadcrumbs, the plugin adds RDFa markup to the breadcrumbs. While Google states they support the Schema.org markup for breadcrumbs at times and also has docs on microdata, we have found this to be the most reliable method of implementing breadcrumbs for rich snippets.
  • Homepage for search
    We add JSON+LD Schema for your search engine to your homepage, more about that feature in this post.
  • Video schema
    When you have our Video SEO plugin, we add Schema.org videoObject markup to your videos.
  • Address and opening hours schema
    When you have our Local SEO plugin, we surround your address with Schema.org markup and your opening hours with opening hours markup.

Frequently issues with Schema.org and Microformats

  • ‘I’m getting this error: Error: Missing required hCard “author”. in Google’s Structured data testing tool’
    hCard is a microformat for people, it’s used in WordPress for authors and comment authors. Unfortunately, it’s not complete in many themes and not something our plugins can easily fix. This is not a big deal, but this guide will help you fix it.

Was this article helpful? ·