My meta descriptions aren’t showing up in the search result pages

Last update: 07 September, 2016

There are two possible issues with a meta description:

A
You’re putting out more than one of them due to multiple plugins adding a description, for instance the WordBooker plugin adds a description too but has an option to disable it, other SEO plugins running might be another cause.
B
You’re not seeing your meta description show up in the search result pages. Google will not always show your meta description, the likelihood of your meta description appearing in the search results increases incredibly when your meta description contains the sought for keyword though, which is why the focus keyword functionality checks for the appearance of the focus keyword in the description.
TIP: Google’s own Matt Cutts put together a great video that dissects how snippets work and how they pull from various parts of the page when they deem it necessary.

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